What are the Rumors?
The rumor is that Katy Perry bought and took over ownership of Bragg.
Bragg’s main product is their apple cider vinegar, which is believed now to use Bill Gates’ aPEEL preservative technology in their apples since Katy Perry is also an aPEEL investor.
Another complaint is that Bragg has changed their formula, and that they are now also watering down their ACV. There have been videos of people filming bottles of Bragg’s ACV and noting the difference in color between bottles.
Many are claiming bottles of Bragg ACV, since the acquisition end of 2019, are lighter in color, and now have “water” added on the ingredients label.
Are the Rumors True?
Mostly no...
Who Now Owns Bragg?
Bragg was acquired by investor group Swander Pace Capital (SPC) and Dragoneer Investment Group. Katy Perry, Orlando Bloom, and Hayden Slater (the founder of Pressed Juicery) are co-investors (1).
Patricia Bragg herself was involved in this decision.
There is no proof that Bill Gates’ is involved with Bragg in any capacity.
Does Bragg Now Use aPEEL Tech?
According to Bragg, no.
“...the only apples we use come straight from the farm - no added Apeel. The best apples for juicing are pure and raw, right off the tree. So no, we do not use apples that are ever coated or altered with Apeel. Organic apples are key to our juicing process...Raw, unfiltered, organic Apple Cider Vinegar is made with real, organic apples.
Did Bragg Change Their Formula?
According to Bragg, “there’s been some recent false chatter swirling around that we changed our Apple Cider Vinegar recipe. We have good news – we have NOT changed our decades-old recipe!
....
“...we have not changed our decades-old recipe that brings you the exceptional health benefits of Apple Cider Vinegar that you have come to love and trust.”
So Why are Some Bottles Lighter Than Others?
“Because apple cider vinegar is a natural product, its appearance varies depending on the variety of apples used during fermentation. Each apple you see in your local grocery store looks different -- the U.S. grows 2,500 varieties of apples – however the variation in color between apples DOES NOT affect the benefits within. The same holds for our vinegar; the vinegar color does not indicate the product's acid level, taste, or health benefits” (Bragg) (3).
Whole New Mom put the statement in the prior slide to the test. She took a bottle of North Coast ACV, two darker bottles of Bragg, and one lighter bottle of Bragg (all purchased after the acquisition) and tested the pH levels. In order for the acidity to be 5-6% (typical for ACV), the pH would need to be around 2.4.
Every single bottle tested within this range.
Sources:
1 Who Acquired Bragg
2 FDA Vinegar Acidity
3 Why some bottles are lighter
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